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| Sam, first year philosophy student from East London |
For Sam, fashion is first and foremost a form of self-expression. Taking catwalk concepts and translating them into his own identity, he likes to follow trends but tries wearing them in a way that suits him. But where most people simply stock up on high street, Sam has a very distinct taste when it comes to which designers and fashions he tries to embed in his own personal style. He mentions All Saints and Vivienne Westwood in one breath, adding that he does not continually go for one single type of outfit: “One day i can be indie, and the next you'll see me in harem trousers!” In London, the main trend as Sam describes it is a combination of “old and new”; with London being a Valhalla of vintage shops he thinks Londoners have a knack for bringing back styles from a different era and making them modern. Sam himself is also a fond vintage shopper, though from time to time he does love to indulge in high-quality clothes. Looking to magazines such as GQ Style, Love and 10 for inspiration, he tries to have as much fun as he can in putting outfits together. Jokingly he admits: “I bought a special outfit for LSE! I was going for a little geek chic... Going to university means so many new styles to try out!”
